News
November 28, 2007
Lumonall, Inc. Hires aka Communications Associates
TORONTO, ONTARIO--(Marketwire - Nov. 28, 2007) - Lumonall, Inc. (OTCBB:LUMN), a global purveyor of photoluminescent (glow-in-the-dark) emergency signage and guidance systems, has announced that it has hired aka Communications Associates to handle its branding, marketing and communications needs.
The Toronto-based communications firm is a persuasive force, specializing in niche marketing, branding and strategic planning. "Our biggest hurdle right now is awareness," admits Mike Hetherman, President and COO of Lumonall, Inc. "We need a communications house that can get our message out there-reminding people that LumonallTM safety products and solutions are the safest, logical choice for office buildings, schools, hospitals, homes... anywhere signs and safe passage are needed in an emergency."
High-performance and long use in Europe make Lumonall a strong proposition as it enters the emerging North American photoluminescent safety products market. The agency plans to make the most of these strengths, helping the brand to establish clear category leadership through strategic programs that will help disseminate the Lumonall name and reputation through third party channels.
About aka Communications Associates
aka Communication Associates has been helping businesses generate and leverage awareness since 1993. The company has long and substantial experience in the real estate development, building materials, financial services and gaming industries. Putting into practice a founding principle that every marketing assignment calls for a truly unique solution that looks to precedent only as example, aka develops strategically driven communications that respond to specific market conditions and product/service criteria.
In addition to marketing and branding, aka also provides corporate communications and public relations.
About Lumonall, Inc.
Lumonall, Inc. is a global supplier of innovative photoluminescent (PLM) products, with a current concentration on Exit Signs and Safety Way Guidance Systems (SWGS). A supplier of "green" products and solutions, Lumonall concentrates first and foremost on Safety, Environmental issues and Cost savings.
continue >
Lumonall, Inc. Hires aka Communications Associates
TORONTO, ONTARIO--(Marketwire - Nov. 28, 2007) - Lumonall, Inc. (OTCBB:LUMN), a global purveyor of photoluminescent (glow-in-the-dark) emergency signage and guidance systems, has announced that it has hired aka Communications Associates to handle its branding, marketing and communications needs.
The Toronto-based communications firm is a persuasive force, specializing in niche marketing, branding and strategic planning. "Our biggest hurdle right now is awareness," admits Mike Hetherman, President and COO of Lumonall, Inc. "We need a communications house that can get our message out there-reminding people that LumonallTM safety products and solutions are the safest, logical choice for office buildings, schools, hospitals, homes... anywhere signs and safe passage are needed in an emergency."
High-performance and long use in Europe make Lumonall a strong proposition as it enters the emerging North American photoluminescent safety products market. The agency plans to make the most of these strengths, helping the brand to establish clear category leadership through strategic programs that will help disseminate the Lumonall name and reputation through third party channels.
About aka Communications Associates
aka Communication Associates has been helping businesses generate and leverage awareness since 1993. The company has long and substantial experience in the real estate development, building materials, financial services and gaming industries. Putting into practice a founding principle that every marketing assignment calls for a truly unique solution that looks to precedent only as example, aka develops strategically driven communications that respond to specific market conditions and product/service criteria.
In addition to marketing and branding, aka also provides corporate communications and public relations.
About Lumonall, Inc.
Lumonall, Inc. is a global supplier of innovative photoluminescent (PLM) products, with a current concentration on Exit Signs and Safety Way Guidance Systems (SWGS). A supplier of "green" products and solutions, Lumonall concentrates first and foremost on Safety, Environmental issues and Cost savings.
continue >
© Lumonall Inc.