Lumonall Announces Strategic PR Plan
TORONTO, ONTARIO--(Marketwire - March 31, 2008) - Lumonall, Inc. (OTCBB:LUNL), a global purveyor of photoluminescent (glow-in-the-dark) emergency signage and guidance systems, is pleased to announce that it has retained strategic PR firm News North America. In business for over 25 years, News North America provides 100% guaranteed pick-up of media-requested, newsworthy content.
News North America was signed on as part of a larger marketing and communications strategy, developed by aka Communication Associates, to deliver a unique and effective public relations program. News North America guarantees that through its print, broadcast and digital services, Lumonall will reach millions of North American consumers through the media, educating and creating awareness for its photoluminescent safety products and services. News North America's experience and relationships with the North American media ensures unparalleled media coverage.
"Lumonall's greatest hurdle is awareness right now," states President and COO Mike Hetherman. "We know we have the best product out there and have already made some significant deals with developers to make sure their projects have safe, effective emergency systems in place. We know that we are a category leader in photoluminescent products. We need a communications strategy that lets everyone else know that, that lets the general public know that Lumonall photoluminescent products help save lives. In turn they will know that they should expect and push for high standards in building safety, whether it be in their home or office. I think News North America can get us that awareness."
News North America clients span a large spectrum, and include organizations such as: GM, Toyota, Ford, Honda, Honeywell, McDonald's, Pfizer, the American Lighting Association, Cossette, Weber Shandwick, Sony, Microsoft and many more.
"Our PR model was able to guarantee them audience reach in the millions for their unique product's safety message," says Ruth Douglas, president and CEO, News Canada and News North America. "Our mandate is to offer an innovative communication strategy to clients aiming to get their brands mentioned in the media. It was a pleasure to deliver Lumonall's newsworthy message to consumers across the country."
About Lumonall, Inc.
The Company has distribution partners covering the North American market place. They include the Willis Group of Companies (www.4willis.com), Designer Building Solutions (www.4dbs.com), Butler-Johnson Corporation (www.butler-johnson.com), Hallmark Building Supplies (www.hllmark.com) and Parksite, Inc. (www.parksite.com).
Lumonall, Inc. leverages nearly 20 years of innovation and development in manufacturing, photoluminescent technology, and safety products. Using the company's proprietary PLM formulation, Lumonall intends to internationally market low cost, high performance photoluminescent Exit Signs and Safety Way Guidance Systems. The company's PLM formulation meets all current building code standards.
This release includes projections of future results and "forward-looking statements" as that term is defined in Sections 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although management believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.
For more information, please contact:
Mike Hetherman
President & COO
ph. 416.702.8221
fax. 905.833.9847
mh@lumonall.com
or
Investor Relations:
Andrew Barwicki
(516) 662-9461
or
Mike Connell
Communications Director
aka Communication Associates
ph. 416.463.8913 ext. 230
mconnell@akacom.com
